Inphonik brand launch

Mathieu Demange becomes Inphonik

Inphonik logo

Paris, May 8th, 2019

Since 2016, Mathieu Demange (software developer from Paris, France) and William Lamy (graphic designer from Strasbourg, France) have teamed up to publish audio software products under the brand name « Mathieu Demange ».

This is how products RYM2612 Iconic FM Synthesizer, RYMCast Genesis VGM Player, and RX950 Classic AD/DA Converter have been released over the years.

In 2019, Mathieu and William are co-founding the new brand name « Inphonik » to better express their commitment towards their customers and their ambition in the audio engineering industry.

The new brand name « Inphonik » has been chosen for:

  • being more efficient at showing the company’s business domain
  • being shorter, therefore, easier to remember and search
  • being easier to read & speak for all countries

The Inphonik pictogram has a dual meaning:

Inphonik pictogram

It represents a stylized soundwave passing through a circle. This is the symbol of an audio signal processed by a software program from input to output, acting as a visual representation of what the company’s products do.

Inphonik pictogram

It also represents a human head with headphones on, with music waves spreading between both ears. This interpretation depicts the company’s customer as a music passionate person, demonstrating the company’s understanding of what matters most: having fun in making music.

Although the previous brand name « Mathieu Demange » isn’t used anymore and is replaced by the new brand name « Inphonik », products, licenses, and services remain unchanged, with the same commitment of providing the best user experience and customer support.

This change sets a new phase of evolution for the company and paves the way for new exciting products in development.

Learn more about Inphonik: